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American Football with Latino Flavor

9:07 am By Maegan La Mala · Internet| Marketing| Sports

25 Jan 2006

football.jpg Just in time for the Superbowl Batanga.com has teamed up with Hispanic Media Inc. and McDonald’s to launch the first online Spanish language site focusing on Latinos in the National Football League. The site contains info on the history of Latinos in the NFL and has stats and multimedia content on Latinos currently playing in the NFL. Marketing the Mickey D’s is a big part of the endeavor as golden arches are prominent on the site. According to the press release:

HMI and McDonalds recognize the growing interest in the NFL amongst US Hispanics and created this online channel to celebrate Latinos, past and present, who have play important roles in this great sport.

Via / Hispanic Business

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