I wish that more Latino musicians would stick with the language that made them popular. I love Shakira’s music when the accompanying lyrics are in Spanish. I don’t like Shakira as much when the words coming out of her mouth are in English. I think that unfortunately much is lost in translation. I understand that it is important for Latino artists to attempt to capture the U.S. market but nowadays that doesn’t mean you have to sing in English.

Two factors have apparently spurred growth of the Spanish-language music market in the United States. The main one is the burgeoning Latino population, currently more than 42 million — practically a country within a country. Some in the music industry also say there is increased interest for Latin music on the part of Anglos, although that may just be wishful thinking. According to Alberto del Castillo, vice president of marketing at Fonovisa Records, a Univision company, ”it is definitively not necessary” to sing in English to sell in the United States.

Via / Monterry Herald