I love to see when Latino culture makes itself present in American society. I know food isn’t the most important aspect of culture but it is the most delicious. First it was salsa outselling ketchup, and now it’s the use of the tortilla. The tortilla for some of us anyways, is something that we eat on a daily basis. Nowadays the tortilla can be found across all cultures here in the states.

The tortilla, which has been a staple in Mexican homes for thousands of years, is swimming in the mainstream now. Sales were estimated to be more than $5.3 billion in 2004, up 20 percent from 2002. “The fastest growth part is the non-Hispanic market,” said Rudy Guerra Jr., president of Dallas-based Rudy’s Tortillas and a third-generation tortilla maker.
“It’s not just a Hispanic food now.”

Via / Hispanic Business