I hardly watch any television channels besides ESPN and Comedy Network but the other day I happened to catch a commercial on Univision that just goes to show the overcommercialization of everything. It started off as your typical McDonalds commercial with their annoying catch phrase “i’m lovin’ it” then it went into a dream sequence with Mexica (Aztec) warriors playing Tlachtli, a game similar to today’s basketball.

Now, what do the Mexica or Aztecs, whatever your preference is, have to do with McDonalds? Last time I checked there were no McDonalds back in those days. No matter how much Wal-mart tries to convince itself that its alright to build one of their superstores next to Teotihuacán it is NOT. No matter how much McDonalds tries to sell its burgers to Latinos it is NOT ok for them use our cultural heritage as a vehicle to make them richer and make us fatter.

Next thing you know the Virgencita de Guadalupe, the dearest of symbols to many Latinos will end up in a McDonalds commercial.