Businesses are always looking for ways to get you to spend your money on their products. A company based out of Denver is doing its part to provide entertainment to Spanish speaking Latinos by presenting newly released films with options that will meet the needs of Spanish speakers, such as subtitles.

I remember as a child my parents taking me to the movie theatre and I knew that they didn’t understand a word the actors or cartoons were saying but yet they continued to take me. After I grew older my parents stopped going to the movie theatre. They no longer had a child to take and what was the purpose anyways if they didn’t understand the language.

I think that this company’s business plan is a great idea. Now, instead of having to wait for the movie to come out on DVD with Spanish options, Spanish speakers can watch films as soon as they hit the movie theatres.

…Many of these Hispanics are movie buffs — going to the cinema an average of 12.1 times a year compared with Anglos visiting theaters 9.4 times a year and African Americans buying movie tickets 6.6 times a year, according to 2004 data from the Motion Picture Association of America.

Via / Houston Chronicle