VivirLatino

Drinking Frida Kahlo?

15:18 H | Topics: Food - Marketing - Mexico

There is a call from the community to boycott a Tequila named after and branded with the image of the Mexican artista Frida Kahlo. According to Latino LA:

the niece of the famed Mexican painter and the founder of "The Frida Kahlo Corporation," is marketing Frida Kahlo Tequila, claiming the right to license products using the artist’s name and image. The clear glass bottles of tequila are ornamented with a portrait photo of Kahlo on the label, her image surrounded by garlands of flowers, and a wooden bottle stopper engraved with the artist’s image

The artista's image and art has been used on everything from bags to tee shirts and now, un trago? Art critics and people who truly appreciate the talent and legacy of the painter are right for calling out this blatant commercialism. What's next Frida Kahlo underwear? Oh wait. They actually make those too.

Via / Latino LA

Related

• How Much Frida-Mania is too much? (Thursday, Feb 21 2008)
• Largest-ever Art Exhibit de la Frida Kahlo (Friday, Jun 08 2007)