And they are doing it by “bringing telenovelas to the big screen” and via a movie about Reggaeton. From the BBC:

The companies intend to bring the popular Hispanic soap opera – or telenovela – format to the big screen.

Among the other productions in the pipeline is Reggaeton, a film set against the Puerto Rico dance music trend of the same name.

I mean, I like novelas as much as the next girl and believe in appealing to needs of the target market, but GOD, aren’t these two themes a bit stereotypical?

Illustration: Lalo Alcarez

Via / BBC News