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Archive for November 15th, 2005

Film studios courting U.S. Latino market

9:03 pm By Jennifer Woodard Maderazo · Marketing| Movies · Comments Off

15 Nov 2005

NotAnotherLatinoMovie.jpgAnd they are doing it by “bringing telenovelas to the big screen” and via a movie about Reggaeton. From the BBC:

The companies intend to bring the popular Hispanic soap opera – or telenovela – format to the big screen.

Among the other productions in the pipeline is Reggaeton, a film set against the Puerto Rico dance music trend of the same name.

I mean, I like novelas as much as the next girl and believe in appealing to needs of the target market, but GOD, aren’t these two themes a bit stereotypical?

Illustration: Lalo Alcarez

Via / BBC News

Cracking down on taco trucks

1:54 pm By Jennifer Woodard Maderazo · Food| Health · 1 Comment

15 Nov 2005

fruitvaletacotruck.jpgIn Nashville, a bill seeks to make taco trucks illegal due to “health concerns”. Food safety or crafty way to make Mexicans disappear? You decide:

Cruz Maria Velazquez, the operator, said it was unfair to shut her business down just because others are dirty. As she spoke, she reached up and pulled down a see-through plastic folder showing the stand’s recent health scores, in the high 80s and low 90s. Speaking in Spanish as her daughter translated, she pointed to the counter along the front, showing that it was clean.

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newspapers.jpg Newspapers are less popular than ever. Some point to the rise of internet media as the cause. Some say the recent scandals of invented sources and outright lying have damaged the credibility of the daily print media. And yet as “minority” populations grow, especially Latino populations, many big city newspapers have launched papers aimed at this audience both in English and in other Languages. Just looking at New York City, the New York Daily News has two separate weeklies, one in English and one in Spanish aimed at the Big Apple’s Latinos.

And just as quickly as Spanish language papers are born, they are being killed. Insiders will cite low advertising rates and a lack of real commitment to people of color communities. A recent East Bay Express article points the finger south of the U.S. border, at outsourcing.

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VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.

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