The National Alliance for Hispanic Health (NIHH) knows that Latinas regardless of language watch novelas. That is why they have brought novela estrella Gabriela Spanic on board as their spokesmujer for their “Mejorando Tu Vida” campaign.

The campaign features an exercise video, led by la Spanic herself, and isn’t just about losing weight, according to a press release sent out by the NIHH. The videos and website also promote healthy eating, exercise, and other wellness habits. The aim is to show Latinas, who are labeled as high risk for obesity and diabetes, that a healthy lifestyle doesn’t have to be a chore and can be easily integrated into daily routines

The videos can be ordered online or by telephone.

Commentary: I am all for promoting wellness in the Latina community and nothing against Gabriela Spanic ( I loved her in la Usurpadora)pero if the NIHH wanted to really teach Latinas not just about getting healthy, but also about loving themselves, wouldn’t it had made sense to get a Latina who looks like the majority of Latinas? Doesn’t Spanic represent an idealized slim, busty, blonde Latina that feeds into self-hate?

Via / Market Wire