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Archive for November 10th, 2005

Betty Crocker goes bilingual

5:15 pm By Jennifer Woodard Maderazo · Bilingualism| Food| Marketing · Comments Off

10 Nov 2005

cocinabettycrocker_180x227.pngBetty gets sabrosa:

Betty Crocker may be the first lady of the American kitchen, but will she succeed as la gran dama de la cocina latina?

General Mills, the brand’s owner, and John Wiley and Sons, its exclusive book publisher, are betting she will.

In August they published Cocina Betty Crocker: Favorite American Recipes in Spanish and English. The book prints traditional American recipes such as apple pie and sloppy Joes side by side in the two languages. Next to instructions for Macaroni and Cheese, are directions for Macarrones con Queso.

Read more…

VL Opinion: Why Should Latinos Care that France is Ablaze

9:57 am By Maegan La Mala · World · Comments Off

10 Nov 2005

france-cover-in.jpg They are not Latinos like us, but they are the children of immigrants like many of us. They are the young people in France setting cars ablaze. They have moved from targeting just their own neighborhoods, their versions of ghettos and projects, and now are in the tourist areas and the “white” areas. That is making the government crack down and the world take notice.

So why should Latinos care that unemployment is higher among the immigrant community in France than anywhere else in that country? Why should we care that the youth are raging in the streets because there is no place else for them to be? Author Ana Castillo wrote two days ago in her blog about a time when she went to France and she was stopped by security and mistaken for the housekeeper in the home of her host. She was a Mexican here in the United States. In France she was viewed as a possible Algerian, a non-white person, a person who came to the country to work the jobs that White French people would not do. Sound familiar? It is the same story for immigrants all over the world. What is happening in France is what happens when the children of immigrants are not given the same space and access as others, when despite being born in a country they are treated like outsiders still. France’s story is our own and should serve as a warning of what happens when you allow a third world within a first world.

Via / Ana Castillo.com

No Spanish at work at all

8:05 am By Jennifer Woodard Maderazo · Bilingualism| Politics| business · Comments Off

10 Nov 2005

171610841.jpgThe subject of company bans on the use of Spanish among employees has been getting a lot of pickup in the press lately. According to an article in the Wall Street Journal, Sephora (a favorite store of mine) was one of the first in a wave of businesses accused of imposing “English Only” rules:

Hispanic employees at a Sephora store in New York say their ability to speak Spanish was crucial when they were selling lipstick and eye shadow to well-heeled Chilean and Argentine tourists. But they say that if they uttered any Spanish to each other, even in the lunch room, they were reprimanded by managers.

Are employees filing more claims these days, or are employers becoming increasingly less tolerant of employees speaking their language in the workplace? Are we moving forward with regard to standing up for our rights or are this country’s workplaces beginning to mimic the conservative climate of the nation itself?

Shame on Sephora. And shame on any other business that tries to marginalize its employees because of the language they speak.

Via / Post-Gazette.com and Hispanic Tips


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VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.

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