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Latino Hip-Hop mag capitalizes on Reggaeton craze

13:33 H | Topics: Magazines - Marketing - Music

It was bound to happen some time soon. Gotta jump on that money-making bandwagon before Reggaeton is dead and gone. The publication is called Bridgez and it's out to fill the dead space in the Latino urban media world:

"This magazine fills a void in the market which has existed for far too long," added Gonzalez. "Latinos have been involved in Hip-Hop since day one. In fact, in our first issue we reveal that D.M.C., one of the founders of Hip-Hop, is actually of Dominican descent. Latinos deserve to be acknowledged for their contributions to Hip-Hop past and present; and that's our goal."

Although the magazine targets a Latino audience, Bridgez is for anyone interested in the rich culture of Hip-Hop. "Bridgez is not just another Latino magazine, and it is not just another Hip-Hop magazine," Gonzalez explained. "It is the combination of the two. So while you will see a large amount of Latino content [which is written in English], we still plan to include everyone who is hot or that has a street buzz. For example, in the first issue we have a Tony Yayo feature and a Paul Wall story. Neither artists are of Latino descent, but both are relevant to our magazine and to our audience."

Sources say that Bridgez was originally intended for the African-American male marker, but the decision was made to change to a Latino-focused format. I'm sure the timing has everything to do with the Reggaeton explosion. Hip-hop has proven staying power, but will Reggaeton? We'll know when they switch formats again.

Via / Baller Status and Hispanic Tips

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