Maybe the rock en Español campaign is working. While overall military recruitment is down including among blacks and whites , according to the Defense Department, the recruitment of Latinos increased 15.2 percent in 2004. This could be in part because of targeted advertising within the Latino community as well as incentives being offered by branches like the army, which has been offering to help undocumented immigrants solidify their status if they enlist. Many young Latinos are also lured by large monetary incentives and the promise of college scholorship money.

Via / DiversityInc