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Archive for November 7th, 2005

Garcia: Latino pride or Latino marketing?

5:41 pm By Jennifer Woodard Maderazo · California| Dominicans| Marketing| Sports · Comments Off

7 Nov 2005

32499.jpegThe Sacramento Kings are all giddy about the latest addition to their team. “We’ve finally got a Spanish speaker!”, they proclaim. Some California Latinos are fired up with cultural pride, and it seems the Kings have dollar signs in their eyes. The headline from the Sacramento Bee’s article on the matter seems to say the same thing: “García is Kings’ ticket into Latino market”.

What’s weird to me is that Garcia is a Dominican from New York. Not exactly the market anyone is trying to court out here in California. But then again, to marketers, if your name is Garcia it doesn’t matter if you are from Mexico or Minnesota.

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Lo Que Hay: Events for November 7 – November 10, 2005

2:04 pm By Maegan La Mala · Events| Lo Que Hay · Comments Off

7 Nov 2005

tat.jpg A feature of VivirLatino, “Lo Que Hay” will feature events from across the country that we think will interest our VL readers.

To submit an event, please use our contact form.

Los Angeles

Movie: Tattooed/Tatuado
When: Tuesday, November 8, 7 pm
Where: ArcLight Hollywood, Sunset Blvd. / Ivar Avenue, West of Vine, Hollywood
Cost: $11

An Evening with Bolivarian Venezuela
When: Thursday, November 10, 7:00 – 10 p.m.
Where: Immanuel Presbyterian Church, 3300 Wilshire Blvd.

Read more…

Immigration and poverty related: qué sorpresa

1:00 pm By Jennifer Woodard Maderazo · Immigration · Comments Off

7 Nov 2005

clpogimage.jpgThe headline for an article from yesterday’s Washington Times affirms my idea that the “art” of headline writing is lost (it was reaffirmed this weekend in the Sunday NYT with the headline of an article about Israeli spas: “Going to a spa? Mazel Tov!”): “Immigration, Poverty Linked”. The article, nonetheless, is interesting:

So “immigration can have a large impact on the labor market,” he said, adding: “The wages of high school dropouts have fallen between 5 [percent] to 8 percent in the past 20 years.”

A recent report released by the Pew Hispanic Research Center showed that Hispanics, who constitute more than half of immigrants entering the U.S. today, accounted for a 68 percent share in the growth of the nation’s “poverty population” between 1990 and 2000.

Via / The Washington Times and Hispanic Tips

More Latinos Enlisting

9:31 am By Maegan La Mala · Politics| society · Comments Off

7 Nov 2005

milicothumb.jpgMaybe the rock en Español campaign is working. While overall military recruitment is down including among blacks and whites , according to the Defense Department, the recruitment of Latinos increased 15.2 percent in 2004. This could be in part because of targeted advertising within the Latino community as well as incentives being offered by branches like the army, which has been offering to help undocumented immigrants solidify their status if they enlist. Many young Latinos are also lured by large monetary incentives and the promise of college scholorship money.

Via / DiversityInc


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VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.

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