Archive for November 3rd, 2005
Latino men to get an eyefull
3:24 pm By Jennifer Woodard Maderazo · Lifestyle|Magazines · Comments Off
3 Nov 2005
Following in the steps of Maxim and FHM, a new wave of magazines aimed at the red-blooded Latino male are hitting newsstands:
On the cover of this fall’s Fuego, the quarterly magazine’s second issue, Colombian actress Paola Rey also stares enticingly at prospective buyers. She holds her cascading hair back with one hand and tucks the other ever so slightly in the folds of her saffron strapless swimsuit.
Only creative angles and dainty pieces of clothing separate these photos and the more explicit ones inside from the photos in these magazines’ X-rated counterparts. But this appears to be why King, aimed at African American men, and Fuego, aimed at Hispanic men, have been steadily building followers among young minority males who see them as alternatives to “lad” magazines such as Maxim, Stuff and FHM that feature mostly Caucasian women.
Gael Just Says No To Stereotypes
1:55 pm By Maegan La Mala · Celebrities|Movies · 1 Comment
3 Nov 2005
Not only is Gael García Bernal one of the most talented young Latino actors currently on the scene (and in my opinion sexy), but he’s also outspoken. Most recently in London, García Bernal criticized Hollywood’s perpetuation of Latino stereotypes. He attacked not just the portrayal of Latinos as criminals but also the portrayal of Latinos as people from the ghetto with hearts of gold.
The Mexican actor of Y Tu Mama También and la Mala Educación fame said on stage at the National Film Theatre in The Times Screen Talk, part of The Times bfi London Film Festival that
There’s also the Good Latino stereotype. They always come from the slums with dogs playing in the dirt and people everywhere and a room full of kids. To be the Good Latino they then have to get away, to go to university and then marry the white girl.
Gael realizes that the impact of stereotypes reaches far beyond the screen. He went on to say that
This kind of thing is allowed now after September 11. As if the US wasn’t made rich by all the people that came and brought their culture with them
Bernal must know that the best way to counter negative Latino stereotyping in the media is to become the media because he along with Y Tu Mama También co-star and amigo Diego Luna set up a film production company in Mexico to help local indy filmmakers work without commercial constraints.
I didn’t need another reason to fall in love with Gael García Bernal. but I’m glad to know that he doesn’t just speak out against the proverbial hand that feeds him but he also works to feed himself and other Latino artists.
Via / The Times Online
Katrina’s “Jungle”
12:59 pm By Jennifer Woodard Maderazo · Immigration · Comments Off
3 Nov 2005
I’ve had occasion in the past to compare the situations faced by new Latino immigrants to this country to those faced by Eastern European immigrants at the turn of the century in Upton Sinclair’s legendary work “The Jungle”. I find myself turning again to this comparison upon reading reports of conditions for Latino migrant workers charged with cleanup in the Gulf states post-Katrina:
Once he got to Mississippi, Rafael said, he found things much different than promised. He said he was expected to work about 75 hours a week demolishing a casino in Biloxi but was never paid overtime. He said he received about $740 a week for the grueling work, and when he got sick for four days, his pay was suspended. He also said that the contractor still owes him for two weeks of work.
Once Again, Are We Speaking the Same Language?
11:32 am By Maegan La Mala · Bilingualism|Magazines|Marketing · 1 Comment
3 Nov 2005
As I was sitting in the doctor’s office yesterday, I picked up a magazine and conducted a quick research study – I guess that’s what happens when you make me wait so long!
The magazine was Latina, and something interesting popped out at me right away. The magazine is written in English – which gives me an idea right away that they must be targeting Latinos born in the US, who often are more comfortable with English than Spanish. So why are so many of the ads in Spanish?
Since I had the time, I counted them. I counted 78 ads overall: 51% were in Spanish, 42% in English, and the rest basically didn’t have any ad copy. Over half of the ads are in Spanish in a magazine that is written in English.
My assessment: This is an issue that we’ve discussed here at VL, from various angles, most recently with La Mala’s post, Aqui We No Watch Espanish. I think these companies say, “Hey, a Latino publication – stick our Latino ads in there. Hmm, but our Latino ads are in Spanish, and Latina is a magazine written in English. Oh well, it’s all the same anyway, isn’t it?”
Maybe there is some strategy out there that I don’t know about. Some detailed market research that would explain this. But my guess is that there is not. What advertising & marketing people are probably beginning to figure out is that the term Latino is very broad, and depending on which market segment they are after, the strategy is going to have to change.
But is he Good for Latinos?
9:53 am By Maegan La Mala · Politics · 2 Comments
3 Nov 2005
For many Latinos, President Bush’s latest pick for the Supreme Court, Samuel Alito, was no treat. On Halloween the Hispanic Bar Association expressed their
profound disappointment that for the third time in the last six months President George W. Bush has ignored the estimated 41.3 million Americans of Hispanic descent in his choice to fill a Supreme Court vacancy.
Personally I think Bush was ignoring Latinos way before this musical chair game of Supreme Court nominations and honestly am surprised at the surprise at Bush not putting forward a candidate of color or with a vagina but let’s look at what we do have in Sam Alito.
Alito is a conservative with a Roman-Catholic background, so you can add him to your prayer list. He is anti-choice. In 1997 Alito argued
against a racial-discrimination claim made by a black woman. In 2001 Alito joined in on an opinion that set aside Environmental Protection Agency (EPA) orders to clean up ammonia from a fertilizer plant that polluted drinking-water wells.
While we as Latinos do not get to vote directly for the justices of the highest court in this country, some of us do get to vote for the Senators who question and approve the nominations. Sam Alito is not Latino and it looks like he won’t be good for us either.
Via / DiversityInc and U.S. Newswire
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VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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