It’s funny. I haven’t heard all that much buzz around Paulina Rubio lately, other than the fact that she’s got a new album coming out. I was beginning to think that her day in the sun had passed, until I saw the wheels of PR start to turn and push out a brand new title for “la chica dorada”. Ah, marketing:

Mexican pop singer Paulina Rubio is “People en Espanol’s” “Star of the Year.”

“People” magazine picked Rubio because she has literally been everywhere in 2005.

While Rubio says she is honoured to be the “Star of the Year,” the pint-sized singer says her biggest accomplishment is her world tour.

Rubio said: “We had four concerts a week for so many months. It was crazy. That was the most amazing realisation as a person, human being and as a singer, as a musician.”

Because I mean really, why does going on a world tour constitute the title of “Star of the Year”? I like Pau enough, but other Latino artists do this every year. Given the recent wave of natural disasters, why not hand the title to a Latino star that’s done some charitable work or donated some money? Because that doesn’t sell magazines (or new albums). The “Star of the Year” is just a Latino version of that other marketing ploy that during the 80s had us crawling around on all fours, tongue out: People’s Sexiest Man Alive.

Via / EITB and Latin Music News