Aqui We No Watch Espanish
2:29 pm By Maegan La Mala · Bilingualism| Marketing| TV
1 Nov 2005
A study released yesterday by market research firm New American Dimensions reveals what many of us Latinos already knew, that we prefer English language TV, like seeing Latinos selling us products while speaking English but we still tune in to Spanish language television sometimes. Over 1,000 Latinos were polled in Los Angeles, New York, Miami, Chicago, and Houston and showed that we love our sit-coms, reality shows, and commercials in English only but tune into Spanish to watch our novelas.
Such information will no doubt be noted by advertisers. So for the holiday season be on the look out for more Latinos trying to put a product on your shopping list.
Read the entire study in PDF form
Via / PRNewswire
Hola!
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