Archive for November 1st, 2005
Pew: Latinos attend crowded schools
7:04 pm By Jennifer Woodard Maderazo · Education · 6 Comments
1 Nov 2005
Interesting findings from a study by the Pew Hispanic Center, released today:
The report finds more than half of Latinos (56-percent) attend the nation’s largest public high schools — those schools whose enrollment size ranks them in the 90th percentile or higher. That’s compared with 32-percent of blacks and 26-percent of whites.
The report also finds about 37-percent of Latinos attend the 10-percent of schools with the highest student-teacher ratios. Just 14-percent of black students and 13-percent of whites attend those schools, which have a student-teacher ratio greater than 22-to-1 compared with the national average of 16-to-1.
Pretty compelling numbers. I think this is even more interesting in light of some recent chatter about “underachieving” Latino students on blogs and in other media.
The article goes on:
“The characteristics of high schools matter for student performance. Hispanic teens are more likely than any other racial or ethnic group to attend public high schools that have the dual characteristics of extreme size and poverty.”
“Extreme size and poverty” — if those aren’t two huge distractions from learning (”my teacher has no time for me, nor do my parents because they are working their asses off to make ends meet”) then I don’t know what is.
Via / All Headline News
Aqui We No Watch Espanish
2:29 pm By Maegan La Mala · Bilingualism| Marketing| TV · Comments Off
1 Nov 2005
A study released yesterday by market research firm New American Dimensions reveals what many of us Latinos already knew, that we prefer English language TV, like seeing Latinos selling us products while speaking English but we still tune in to Spanish language television sometimes. Over 1,000 Latinos were polled in Los Angeles, New York, Miami, Chicago, and Houston and showed that we love our sit-coms, reality shows, and commercials in English only but tune into Spanish to watch our novelas.
Such information will no doubt be noted by advertisers. So for the holiday season be on the look out for more Latinos trying to put a product on your shopping list.
Read the entire study in PDF form
Via / PRNewswire
Paulina named “Star of the Year”
1:29 pm By Jennifer Woodard Maderazo · Celebrities| Marketing| Media · 1 Comment
1 Nov 2005
It’s funny. I haven’t heard all that much buzz around Paulina Rubio lately, other than the fact that she’s got a new album coming out. I was beginning to think that her day in the sun had passed, until I saw the wheels of PR start to turn and push out a brand new title for “la chica dorada”. Ah, marketing:
Mexican pop singer Paulina Rubio is “People en Espanol’s” “Star of the Year.”
“People” magazine picked Rubio because she has literally been everywhere in 2005.
While Rubio says she is honoured to be the “Star of the Year,” the pint-sized singer says her biggest accomplishment is her world tour.
Rubio said: “We had four concerts a week for so many months. It was crazy. That was the most amazing realisation as a person, human being and as a singer, as a musician.”
Because I mean really, why does going on a world tour constitute the title of “Star of the Year”? I like Pau enough, but other Latino artists do this every year. Given the recent wave of natural disasters, why not hand the title to a Latino star that’s done some charitable work or donated some money? Because that doesn’t sell magazines (or new albums). The “Star of the Year” is just a Latino version of that other marketing ploy that during the 80s had us crawling around on all fours, tongue out: People’s Sexiest Man Alive.
Via / EITB and Latin Music News
VL Padres features information of special interest to Latino parents looking retain and teach their children their cultural and historical roots.
Halloween may have come and gone but for many Latino families, especially those with their roots in Mexico, the celebrations continue via Día de los Muertos. Some parents may find it difficult to retain their traditional cultural celebrations in the face of mass marketing campaigns promoting the North American holiday of candy and character costumes. There may be a level of fear even that children experience with the images of Día de los Muertos because they may be unfamiliar with the history and background of the observance. Thankfully stateside there are many opportunities for children of all backgrounds to gain an understanding of remembering people who have died and how it is linked to a larger history and culture. Just check out the latest Lo Que Hay for a small sampling of such events.
There are books that padres can turn to with their children to explore the origins and practices surrounding Día de los Muertos.
Some examples are Linda Lowery’s Day of the Dead and Luis San Vicente’s The Festival of Bones. Look for these books in your local bookstores and libraries.
Via / LatinoLA
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- Transgender Day of Remembrance and Latin@s
- Dear Troll(s):
- Puerto Rican, Latino Clergy, Theology Professors, Community Members To Condemn Brutal Hate Killing of Gay Puerto Rican Man
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