An article in today’s HispanicAd.com basically feeds into the stereotype that there is one type of Latino family. According to the article:

Parent-child relationships are a unique element of the Hispanic family.

Yeah because parent-child relationships don’t exist in other cultures. Using such respected sociological sources (like MTV), the writer from Florida State University helps prop an argument that’s been floating in the internet lately, that Latinos are failing in school because Latino parents place more importance on the family than on academic success. Yes Latino culture makes us do poorly in school Pay no attention to unequal distribution of resources or ::gasp:: dare I say it, institutional racism.

Throughout the article there is an assumption that Latino families are two parent families, with mami worrying about the kids being too skinny and papi bringing home the tocino. Girl children are to help with chores and take care of the other children. Working mothers are given lip service and single mothers, like the one that raised this Latina, are non-existent.

If this is the information being used to market to modern Latinos, no wonder I mute the commercials during my novelas.

Via/ HispanicTips and HispanicAd.com