After heavy coverage in the New York Times and a general buzz that just won’t quit, it seems mainstream media has truly embraced Reggaeton in earnest now, as evidenced in this press release from HispanicBusiness.com (via PR Newswire):

ABC Radio Networks To Create And Syndicate Daddy Yankee National Radio Program

PR Newswire

NEW YORK, Sept. 29 /PRNewswire/ — ABC Radio Networks announced today an exclusive agreement to create a weekly two-hour syndicated radio program hosted by Puerto Rican Reggaeton sensation Daddy Yankee. This new enterprise underscores the network’s commitment to develop quality programming for the fastest-growing segment of the United States population.

Very transparently, the last line of that paragraph refers to the Latino market boom. ABC, surprisingly, has been pretty quick to identify Daddy Yankee as their inroad into the elusive Latino youth market. And pretty quick to write him a quote in the release that I can’t image actually coming out of his mouth:

“I aspire to be a trendsetter and I hope that with this deal I will be able to open doors so that others might be able to follow. I am proud to be the first Reggaeton artist to have his own nationally syndicated radio show and with this tool I will be able to reach audiences we hadn’t been able to reach before, this will prove to those that still doubt it, that the Reggaeton movement is a real musical genre,” Yankee reiterated.

“…Yankee reiterated…”

I love PR.