Archive for September 29th, 2005
Fuleteame el tanque!
7:58 pm By Jennifer Woodard Maderazo · Entertainment|Marketing|Music · 2 Comments
29 Sep 2005
Via HispanicTips: is this for real? I guess he’s riding the fame of Daddy Yankee’s Gasolina.
Bimbo, already a huge star in his native Puerto Rico, is instigating the greatest gas giveaway in American history! The novel new campaign is fueled by Bimbo’s smash hit single, “Fill Up My Gas Tank” (“Fuleteame El Tanque”) — currently #2 on R&R’s Latin Club Charts — and its controversial music video: a biting satire in which George W. Bush, Saddam Hussein, Condoleezza Rice and Osama bin Laden are portrayed as greedy strippers, collectively responsible for raising the price of gas.
…At each gas station giveaway, Bimbo gives a blistering performance of his newest hit, while his Freedom Girls are on hand pumping the gas. Bimbo has already helped struggling motorists by giving away thousands of dollars in free gasoline, at gas station events in Lower Manhattan, Washington, D.C. and in the heart of the Bronx…
I wonder who’s idea this was…Oh, it was these people. If nothing else, a timely marketing ploy!
Bank of America, Send Money to Mexico Promo
29 Sep 2005
Bank of America (BoA) is now offering a service they call SafeSend to send money to Mexico – at no cost for BoA account holders. Customers can send up to $1,500 at a time and up to $3,000 USD a month to up to 3 recipients in Mexico.
According to the Money/CNN article, BoA Waives Fees to Attract Hispanic Customers:
The changes raise the stakes in U.S. banks’ push to attract Hispanics, who this decade overtook blacks as the largest U.S. minority group. More than half of the roughly 40 million Hispanics in the United States are Mexicans.
Traditionally, remittances to Mexico made from family members working in the US, have been the #2 income for the country of Mexico. Estimated to total $12 Billion USD in 2003, surpassed only by oil sales, I have recently heard that remittances have now gained the #1 spot, but can not confirm that fact.
Although Bank of America is obviously running the promotion to pull in the Hispanic consumers, it might turn out to be a win-win situation. By requiring the customers to open a checking account, we could see a shift in savings habits of this population, which traditionally works completely on a cash basis with very limited or no funds available for emergencies.
Paulina Doubles Up on Next Album
29 Sep 2005
Paulina Rubio is taking a leap on her next album, set for release in 2006, by making it a double whammy, according to Esmas.com (via Ticias.com, she’s going the Shakira route and recording one in English and another in Spanish:
Pese a no dar muchos detalles ante los medios, sí que pudo asegurar que un álbum será en inglés y otro en español y que actualmente está escribiendo temas con artistas como Juanes, Alejandro Sanz y Coti.
I’m sure she’s counting on Alejandro giving her songs that extra “no sé qué” found on his collaborations with Shakira.
In other Paulina-related news, it seems “la chica dorada” has been doing some weird stuff lately. Last week, she apparently got pissed and decided to skip out on a TV appearance in Chile. This week, the news is that, contrary to the article above, Juanes has no knowledge of a collaboration with Paulina on her new album.
Hispanic Heritage Month is more than about los famosos singing and dancing on television and a few brown looking faces and names being stirred in between your regularly scheduled programming. The Association of American Publishers has published on its website a Latino Recommended Reading List. The list has books for adults and children in English and Spanish. Some books are by Latino authors, others are on Latino subjects or can be useful to Latinos regardless of the primary language used.
Hispanic Heritage is also a great opportunity for Latinos to support publishing houses that specialize in the publication and support of Latino authors. Two such houses worth checking out are Curbstone Press and Arte Público Press.
The FBI killing of Puerto Rican Nationalist leader Filiberto Ojeda Rios on September 23 in Puerto Rico has all Puerto Ricans talking, regardless of their position on the status of the commonwealth. Ojeda Rios, wanted in relation to a Connecticut Wells Fargo robbery in 1983 , was considered a terrorist by the United States and now has been made a martyr. There have been protests not only in Puerto Rico, but in New York City , Boston and Connecticut.
The story of Filiberto’s death and its aftermath has been front page news in Spanish language media outlets. But you have to search long and hard to find coverage in English. There have been several small stories in major media outlets like the New York Times, but English language coverage has been mostly about fears of the United States government and its leaders as opposed to what is really going down in Puerto Rico and in the hearts or Puerto Ricans everywhere. For those Ricans who want information in English, indy media outlets have been the way to go. For example today and tomorrow, Pacifica Radio’s WBAI in NY is featuring programming specifically related to the Ojeda Rios killing and actions and reactions surrounding it.
Enrique Iglesias: Soltero Más Sexy, People en Español
7:59 am By Maegan La Mala · Celebrities|Music · 1 Comment
29 Sep 2005Spanish singer Enrique Iglesias will be featured on the cover of People en Español in October as the sexiest of 25 sexy bachelors.
Also on the list Mexican singer Pablo Montero, Mexican actors Eduardo Yanez and Gabriel Soto, and That 70′s Show Miami native Wilmer Valderrama.
Hola!
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