It’s not only big name stars like Shakira that are lined up for the Latin American version of the VMAs, set for Thursday, October 20th (10:00 p.m. ET). Broadcasting from Playa del Carmen, Mexico, the VMALAs are sporting sponsorships from some top-tier corporations; ever heard of Coca-Cola, Motorola, HP? From AdNotas:

The event will air on MTV Latin America to more than 24 countries and it will be seen on MTV channels around the world, including MTV, MTV2, MTV Puerto Rico and MTV Español in the US, reaching 80 million households; as well as on MTVs in Asia (India, Thailand and Singapore), MTV Australia, MTV Brazil, MTV Canada, MTV France, MTV Italy, MTV Japan, MTV Portugal, MTV Spain and MTV UK, reaching a potential 418 million households. Additionally, select terrestrial outlets in Latin America will carry the show, with a potential reach of 36 million households.

Pretty good exposure for these multinational brands looking to reach the Latino market both in and outside of U.S. Borders.

In other related news, Shakira leads the pack in nominations for this year’s edition of the VMALAs.