This weekend, for the first time ever, the NFL will hold a regular-season game outside of the USA. The San Francisco 49′ers will play the Arizon Cardinals on October 2 at 8:30pm EST. It will count as a home game for the Cardinals.
Mexico is the world’s second largest market for the NFL, after the US itself. The Estadio Azteca can hold over 100,000 people, and it is expected to be full, breaking the record for highest attendance of a regular season NFL game.
I think this is a great move by the NFL. Now since Mexico has so many fans of futbol americano, will we ever see a Mexican team join the NFL?
3:38 pm By Jennifer Woodard Maderazo · Marketing · 2 Comments
28 Sep 2005
It’s not only big name stars like Shakira that are lined up for the Latin American version of the VMAs, set for Thursday, October 20th (10:00 p.m. ET). Broadcasting from Playa del Carmen, Mexico, the VMALAs are sporting sponsorships from some top-tier corporations; ever heard of Coca-Cola, Motorola, HP? From AdNotas:
The event will air on MTV Latin America to more than 24 countries and it will be seen on MTV channels around the world, including MTV, MTV2, MTV Puerto Rico and MTV Español in the US, reaching 80 million households; as well as on MTVs in Asia (India, Thailand and Singapore), MTV Australia, MTV Brazil, MTV Canada, MTV France, MTV Italy, MTV Japan, MTV Portugal, MTV Spain and MTV UK, reaching a potential 418 million households. Additionally, select terrestrial outlets in Latin America will carry the show, with a potential reach of 36 million households.
Pretty good exposure for these multinational brands looking to reach the Latino market both in and outside of U.S. Borders.
In other related news, Shakira leads the pack in nominations for this year’s edition of the VMALAs.
2:41 pm By Jennifer Woodard Maderazo · business · Comments Off
28 Sep 2005
Years after the dot-com boom and bust, it seems that start-up businesses are beginning to pick up speed again, and who is leading the pack? Latinos, according to this Seattle Times article via HispanicTips:
Latinos and immigrants start companies at higher rates than white non-Latinos, while blacks increasingly are jumping into business ownership, a new study finds.…Two surprising results emerged from the study, Fairlie said. The number of Latinos who started businesses jumped to 0.48 percent of the adult population last year from 0.38 percent in 1996
The tertulia is a social gathering with literary or artistic overtones that has its roots in the salons of enlightenment Europe and with social movements in Latin America. Over the last year in the predominantly Latino community of Jackson Heights in Queens, NY, the tertulia is being revived and in Spanish.
Fusión Atómica, a Queens based cultural organization founded in 2003 by Juan Esteban and Angela Perez, originally wanted to educate high school and college age Latinos about their culture and heritage. What followed was a weekly radio program . The radio program has grown into a twice a month cultural sharing or tertulia.
The tertulias take place every other Wednesday at D’Antigua, a bar/restaurant known for its Latin rock scene more than for its poetry scene. The tertulias are always jam packed with a mix of young and old Latinos from all over. Musical performances include hip-hop and more traditional baladas. Spoken word poets are followed by story tellers. Puerto Ricans follow Colombians who follow Ecuadorians who are all loved by the audience.
I first performed at the tertulia over a year ago, as a spoekn word poet trained in the Nuyorican school using my primary languages of Spanglish and hip hop. The tertulia gave me space to perform but also room to grow as a Latina artist which included a supportive environment to do something I thought I would never do, write and perform in Spanish. The tertulias serve not just as a place for the exchange of culture and ideas but also foster the idea of pan-Latino unity and support and ain’t that what comunidad is all about?
Soraya, a 36 year old Latin Grammy winner from Colombia, faced breast cancer and beat it. Now she is a spokeswoman for the Susan G. Komen Breast Cancer Foundation, and she is reaching out specifically to Latinas.
The following exerpt from the Miami Herald article, “Singer a voice for breast-cancer victims”, explains why it is important to reach out specifically to the Latin community:
Dr. Sandra Franco, co-director of the Memorial Breast Cancer Center at the Memorial Cancer Institute in Hollywood and Pembroke Pines, said some patients who grew up in Latin America fear diagnosis and treatment.
“There is a feeling in these patients that breast cancer is a more deadly disease than it really is,” said Franco, who is Colombian.
Latin American countries don’t have massive breast cancer screening campaigns. Treatment, drugs and support groups are less available than in the United States, she said. The message about early detection isn’t trumpeted. In Colombia, 80 percent of the cancers diagnosed are at an advanced stage, Soraya said.
The article later quotes:
“If there were more campaigns, more media involvement, more celebrity involvement like with Soraya, it would be normal to talk about breast cancer,” Franco said. “The stigma would go away.”
Soraya has dedicated her song “Por Ser Quien Soy” as her survivor song. It can be downloaded on her website in exchange for a $1 donation to the Susan G. Komen Foundation.
The City University of New York (CUNY), will be jumping on the Spanish language programming bandwagon on October 6 with the launch of Nueva York. The television program which can be accessed on CUNY TV in the New York City area via channel 75, will feature interviews with Latino leaders and artists from the NY tri-state area, as well as information about Latino-centric events.
It’s not clear how many Latino New Yorkers actually watch CUNY TV or will tune in after the launch of the new show, but hopefully it will be a useful resource.
VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.
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