Movida, a new pre-paid cell phone service for the US targeting the Hispanic community is launching in South Florida this week. Rolling out to most of the nation next month, Movida executive’s say that they are on track to have 150,000 customers by the end of the year.
The Movida website states that “En Movida, el español es nuestro primer idioma.” With rates of 20 cents a minute to anywhere in the US or Puerto Rico, 25 cents to anywhere in Mexico and other “competitive” Latin American rates, Movida has cleared defined their target market.
From the article:
“Hispanics are looking for cultural affinity. Thirty percent of the customers who call our call center in Buenos Aires speak in English, but they still have the affinity with being Hispanic.”
VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.
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1 Response to Press “2″ For English
rodrigo
September 29th, 2007 at 8:08 pm
estoy en Tx y quiero saber que me ofrece la compania y cual es el plan que tienen para P-P ??