VivirLatino

Some people have no idea what that button on their remote marked “SAP” does. Network giant ABC knows, and they want Latino viewers to use it, according to the LA Times.

This Fall, ABC will become the first English-language broadcast network to make all its prime-time programming available in the language of Cervantes. While the Spanish subtitles (or dubs) may mark a pop-culture milestone, it’s unclear they make for wise corporate strategy.

Wise or not, it was bound to happen. With the success of ABC shows like Lost and Desperate Housewives in Latin America and Spain, as well as competition in these markets from CBS’ CSI, it’s no shock that networks would want to attempt to replicate that in the US Latino market. I, for one, believe that there are many people who will take advantage of this when it is offered, and not all are monolingual Spanish speakers.